Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can build trust rather than erode it.

As the animation video titled *‘Encrypted Love Letter’* began, a snowy landscape appeared with a building labeled ‘Porsche.’ ...

Porsche made the incredibly bold decision of releasing an ad that seemingly isn't made with AI, and the internet rejoiced.

AI was sold as a force for progress, but recent controversies suggest a more complicated reality. Is AIheading for a ...

AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic ...

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When you buy through links on our articles, Future and its syndication partners may earn a commission. Ad agency The Sweetshop produced the AI video using its proprietary engine called The Gardening ...

McDonald’s Netherlands AI-generated commercial leaned on scenes that critics say looked distorted, cynical and out of touch with the holiday spirit McDonald's McDonald's Netherlands released a ...

Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past, it meant hours of brainstorming, drafting, and A/B testing. Today, LLMs like ...

Kapwing study has found low-quality AI-generated videos, or AI slop, have filled up 22-33% YouTube, relying on algorithmic ...