Almay may be poised for a comeback. The struggling brand, under Revlon Inc., has been bleeding shelf space — but now that it is being restaged with a larger shade assortment of Smart Shade foundations ...

Revlon Inc. may move back into China. “We see a great opportunity for growth in China with Elizabeth Arden based on their platform, [and] also for Revlon,” said Revlon president and chief executive ...

Wieden & Kennedy (W&K) has been handed a brief to relaunch Revlon’s cosmetics and personal care range Almay in the UK. It will be the first time Revlon has created UK-specific ads for the brand, ...

It’s a Fenty Beauty kind of world, and it seems many other cosmetics brands, even long-standing names like Revlon and Maybelline have found themselves at the mercy of the Rihanna-created brand. Fenty ...