Events with very low a-priori probability but very high impact shape our lives to a significant degree, on an individual as well as a global level. Unfortunately, people have difficulties ...

Whatever it is you do for a living, dig down deep enough and it probably comes down to understanding and manipulating human behavior. Design products? You need to understand people’s problems and what ...

Behavioral Economics is the application of psychology to the field of economics. It describes the role that psychology plays among consumers, employers, and governments, which then impacts markets and ...

This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

People stop their cars simply because a little light turns from green to red. They crowd onto buses, trains and planes with complete strangers, yet fights seldom break out. Large, strong men routinely ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

Behavioral health practices focus on the ways that your thoughts and emotions influence your behavior. “Behavioral health” is a term for a wide-reaching field that looks at mental health, lifestyle, ...

Basic behavioral and social sciences research is indispensible to the mission of the National Institutes of Health (NIH). Not only do psycho-social-biological factors directly affect disease outcomes ...

Growing acceptance of applied behavioral science in public policy and organizational decision-making has resulted in ambitions to go beyond nudging, particularly following developments in new ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...