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With gold prices soaring, Olympic medals are now worth more money than ever—and some athletes, like swimming champion Ryan Lochte, are cashing in on six-figure offers.
It turns out gold medals aren’t entirely made of gold.
Winning an Olympic medal is priceless, but its real value is more complex. From metal content to taxes and prestige, here’s a look at the medals’ actual worth.
ITALY, — For athletes across the world, there is perhaps nothing more rewarding than flashing an Olympic medal for people back home to ogle. But despite the weight in reputation it holds, many spectators have lingering questions about the medals.