Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious: Chilean Sea ...

The snack that smiles back is going through an identity change. Goldfish crackers will temporarily be known as Chilean Sea Bass Crackers, the company announced Wednesday. The popular cheddar-flavored ...

NEW YORK -- Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking its ...

Goldfish is getting a grownup name to reflect its grownup customers. The beloved fish-shaped snacks will be renamed Chilean Sea Bass for a limited time. The Chilean Sea Bass packs, which are available ...

The snack that smiles back is rebranding. Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to ...

What's the easiest way to shake things up? Change the name of a beloved snack that has been around for more than six decades. That's exactly what Pepperidge Farm has done with their Goldfish brand.

Say goodbye to Goldfish. At least for a little while. On Wednesday, the famous snack brand announced it's officially changing is name to Chilean Sea Bass, which will be available for sale on ...

Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious: Chilean Sea ...