One of the largest supply-side ad tech companies serving publishers in the Web space is acquiring mobile ad platform Mobsmith, the companies announced this morning. Mobsmith serves ads for the mobile ...

Just because a brand is greatly admired doesn't mean the consumer will have a connection. Zumobi will launch the Zumobi Brand Integration (ZBi) platform Tuesday to strengthen the love affair between ...

AppsFlyer has released the 2025 edition of its Performance Index, marking the ten-year anniversary of its report that ranks the top media sources in mobile advertising. Based on global data from 16.2 ...

When Comcast released its self-serve Universal Ads platform earlier this year, it included an ads API with the goal of making CTV ads accessible to small businesses, just like search and social media ...

Liftoff Mobile Inc. withdrew its IPO filing, less than two weeks after the mobile advertising platform operator said it was postponing plans to raise as much as $762 million. The Blackstone ...

These findings are from the State of Mobile Advertising report, which is based on insights from the second quarter of 2012 and summarises the mobile ad platform’s results from serving more than 9,000 ...

Audio advertising is a quickly growing frontier in the ad world. Digital promotions have defined the content world for over a decade, but in many cases, these have been visually focused. Most ad ...