Samarpita Yashaswini is a Content Producer for Fashion (HT Shop Now) at Hindustan Times Digital. She has five years of experience in lifestyle writing, specialising in fashion, beauty, and trend-led ...

Myntra Beauty enhances its K-Beauty portfolio with the launch of Seapuri and Frankly, partnering with kindlife to bring ...

Myntra, one of India’s leading fashion, beauty, and lifestyle e-commerce destinations, has launched its latest campaign, ‘Fashion With Caution’, a witty take on the wild and often hilarious reactions ...

BofA says Flipkart remains India’s top e-commerce platform by user engagement, while Myntra is extending its lead in online ...

Myntra, one of India’s leading fashion, beauty, and lifestyle platforms, today announced the appointment of Pramod Adiddam as the Chief Technology Officer (CTO), further strengthening its senior ...

E-commerce platform Myntra has announced a zero-commission offer for newly onboarded women’s ethnic wear brands, in a move timed to coincide with the lead-up to the festive season and India’s 79th ...

Flipkart Group solidifies its e-commerce dominance in India, with Myntra leading the online fashion segment, according to a Bank of America Securities report. Despite intense competition, consumer ...

Myntra’s End of Reason Sale recorded 1.3X growth in first-time shoppers compared to last year’s June edition, with non-metro markets driving 55 per cent of that demand. Emerging, Made-in-India D2C ...

Myntra's beauty portfolio now boasts 4000+ brands and 1.75 lakh options. Reflecting the burgeoning premium e-lifestyle adoption across India, Myntra is set to hit ~200 million Annual Active Users by ...

New Delhi: Recently, a colleague of mine started looking for lip colours. Her online searches took her to e-tailing giant Amazon, beauty retailer Nykaa and fashion platform Myntra—yes, the Flipkart ...

The launches, in partnership with Kindlife, expand the platform's international beauty portfolio, which now includes over ...