When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

Forbes contributors publish independent expert analyses and insights. Kathleen Walch covers AI, ML, and big data best practices. Jan 31, 2025, 07:41pm EST From hyperpersonalized customer experiences ...

If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) ...

Artificial intelligence (AI) holds great promise for businesses today, especially for marketing teams who must anticipate customers' interests and behavior to achieve their goals. Despite the growing ...

Marketing teams are depending on predictive analytics in the artificial intelligence (AI) field to deliver results in several forms, including email, advertising and deal attribution. Marketers across ...

New York, United States, 17th Dec 2025 – Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing systems. The initiative represents a ...

Predictive analytics goes a step beyond using data just to ascertain the cold, hard facts, and instead delves a little deeper. The aim of predictive marketing is to use this data to learn how ...

Knowledge of analytics is the most in-demand marketing skill, according to research from Forbes Insight. Sixty-eight per cent of marketing executives gave analytics and predictive analytics either a ...

NEW YORK, Feb. 17, 2026 /PRNewswire/ -- Ruder Finn, one of the world's largest independent global communications and ...