The sports universe thrives on a framework of stable, reliable operation. One team wins, one team loses. A season begins at a specific, scheduled point and ends with the crowning of a champion. The ...

Four WNBA players have now committed to play in Project B, a women's basketball startup league expected to tip off in Europe, Asia and Latin America in November 2026. All-Stars Jewel Loyd, who played ...

CNBC’s Alex Sherman talks with Project B co-founder Grady Burnett and investor David Krane on what makes this new pro ...

BELLEAIR, FLORIDA - NOVEMBER 12: (L-R) Professional basketball players Sophie Cunningham, Caitlin Clark, and Lexie Hull pose for a photo prior to The ANNIKA driven by Gainbridge at Pelican 2025 at ...

Maverick Carter, shown here in a June file photo, was a consultant for a new international basketball league planning to launch next fall. Slaven Vlasic / Getty Images When Maverick Carter, LeBron ...

On November 5, news broke that 10-time WNBA All-Star, 2016 WNBA MVP, 2016 WNBA champion, and current Seattle Storm star Nneka Ogwumike has become the first known player to sign with Project B, which ...

Professional women's basketball is at a turning point. The WNBA has been exploding in popularity, but a potentially contentious renegotiation of the league's CBA could have us heading for a holdout.

The Phoenix Mercury have a talented trio, as they have Kahleah Copper, Satou Sabally and Alyssa Thomas. Copper joined the team before the 2024 season after the Mercury acquired her in a deal with the ...

Alyssa Thomas is the second major signing for the new Project B women's basketball league that will play in the WNBA offseason. Thomas joins Nneka Ogwumike as veteran WNBA All-Stars to sign with the ...

WNBA star Sophie Cunningham has joined Project B, a new global women's basketball league set to launch in November 2026. This league, founded by tech entrepreneurs, aims to elevate women's basketball ...