When you hear of Sweden, usually the first – and often only – thing you hear about is the capital city of Stockholm. Whi ...

In Sweden's Stockholm Archipelago, one travel writer finds a "gentle season where blueberries are still ripe, the water retains a streak of warmth, saunas are still firing, and the seas are almost ...

From ‘prescribed’ wellness to promoting boredom and silence, Sweden’s 2025 tourism campaigns reflected a country doubling ...

Forbes contributors publish independent expert analyses and insights. David Nikel is a travel writer covering cruising and Scandinavia. Every year around the summer solstice, Swedes gather to ...

While Lapland’s unique charm continues to draw more and more visitors in search of Santa Claus each year, look to Finland’s friendly and fascinating neighbour Sweden for your next sub-zero escape.

Spellbound by Sweden is an audio story experience that takes on a fully-immersive form when listeners are in the Swedish forest. Photo Credit: Johan Wennerstrom/Visit Sweden Felicity Long During the ...