Responsible marketers therefore need to define not only what AI can optimise, but what it must never optimise for.

We won’t see content marketing revert to 2012, when brands would publish to a chronological feed and hope their followers are ...

In our second episode of Content Unpacked – our long-form video podcast interview series presented by Niche Media and Content Marketing Mag – our guest is Erica Valenti, the Integrated ...

Marketing is an industry shaped by rapid tech development and disruptive change, making it challenging to work ‘future forward’. Rani Arsanios looks ahead to the year 2030, speculating on how the ...

Employee Generated Content (EGC) is continuing to rise, giving businesses a golden opportunity to amplify their brand’s personality through the voices of those who know it best: their employees.

Coca Cola’s much-awarded ‘Share a Coke’ campaign has reversed a decade-long decline in Coke sales in the US, The Wall Street Journal is reporting. The company’s US sales have risen 2.5% since it ...

Subway announces the limited-edition SubDog via politics, after the product gains traction after a social media prank. As many brands subscribe to the April Fool’s prank to draw awareness to their ...

In the realm of personal branding, few names command as much attention as Kim Kardashian. Back in 2022, Kardashian gave a rare look into her minimalist SKKN by Kim office via a walkthrough YouTube ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

Corporate events have quietly become one of the most commercially powerful tools in the B2B playbook. They build trust in ways digital channels struggle to replicate. They bring decision-makers into ...

Bus Stop Films CEO and IncludeAbility ambassador for the Australian Human Rights Commission Tracey Corbin-Matchett OAM believes that brands disregarding inclusion and ignoring the spending power of ...

Australia’s indelible 1987 ‘Grim Reaper’ campaign aimed at raising public awareness about AIDS contributed to violence against the LGBTQIA+ community, a New South Wales inquiry has heard. During the ...