Adam B experiments with a Coca Cola bath vs Mentos suit and discovers sticky science has never been so wild.

Using Coca Cola on ribs sounded like a wild experiment, but I had to try it. The sugars caramelize during the cook, helping ...

"Rethink [your] choice of cola." Pepsi takes major swing at Coca-Cola with latest Super Bowl ad featuring hidden messages: 'Delightfully devilish' first appeared on The Cool Down.

“We are discontinuing our frozen products and exiting the frozen can category," Coca-Cola said.

2026 is the year of fibermaxxing. So we tested Coca-Cola's fiber-enriched Diet Coke, a drink available only in Asia.

He is the grandson of H.B. Reese, who spent two years at Hershey before forming his own candy company in 1919. H.B. Reese ...

A county fair experiment revealed the wisdom of crowds. Today, that same mechanism is threatening to make every brand sound exactly alike.

Marketers punched a variety of emotional buttons with their pricey 2026 Super Bowl TV ads — ranging from heartwarming and nostalgic, and from to funny and inspiring — as they tried to break out of the ...

With 1662 companies slated to report this week, including McDonald’s, Cisco, CVS, Shopify, and Coca-Cola, we are entering the ...

Anthropic’s Super Bowl ad isn’t built to win consumers. It’s a corporate signal flare aimed at stakeholders, competitors, and ...

When 1956 meets today: Getty Images’ love letter to olympic history with a modified graflex ...