Responsible marketers therefore need to define not only what AI can optimise, but what it must never optimise for.

We won’t see content marketing revert to 2012, when brands would publish to a chronological feed and hope their followers are ...

Content Marketing Mag has teamed up with Marcus Evans to become the official media partner for the 20th edition of the CMO Summit 2027. The event will take place on 24-25 February 2027 at the ...

Mad Mex, one of Australia’s leading Mexican quick-service restaurant franchises, with more than 75 locations, partnered with Taguchi and other technology providers to rebuild its loyalty program and ...

AI can’t recommend what it can’t reach. Strictly speaking, it can. That’s the problem. If an AI system researching suppliers for a buyer can’t retrieve your current product pages, technical ...

Buyers lean on AI-generated answers more and more these days, but when a business realises it’s not featuring in those results, the instinct is almost always to go and ‘fix’ the website. They rewrite ...