Recent advances in the field of artificial intelligence (AI) have opened new exciting possibilities for the rapid analysis of ...

As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

ITV has unveiled Live Addressable +, extending its addressable advertising to live linear channels for the first time. Announced at the ITV Palooza advertiser upfronts, the product makes ITV’s full ...

ITV today announces the launch of its innovative new addressable advertising product - Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this groundbreaking ...

ENGLEWOOD, Colo.—As Advertising Week 2025 gets underway, Dish Media has released research that argues advertisers are missing millions of consumers by underutilizing addressable TV in their media ...

For decades, TV’s role was clear: deliver unmatched reach, cultural impact and brand-building power. But as marketing moved into a more data-driven era, TV was often criticized for lacking precision ...

LED TVs are about to get a lot better. As demonstrated by Hisense and to some extent Samsung at CES 2025, a new backlight technology called RGB LED is poised to improve the quality and efficiency of ...

Addressable co-founder Asaf Nadler told Cointelegraph that the metric allows projects to determine which users are more likely to be interested in their products. Web3 marketing firm Addressable has ...